"MI3" Ad Blowup

"MI3" Ad Blowup: "Your mission, should you choose to accept it--make the newspapers go boom! A 'Mission: Impossible III' marketing scheme went haywire--literally--Friday when a Los Angeles Times reader in Santa Clarita mistook his friendly neighborhood newspaper rack for a device on the verge of spontaneous combustion. In this day and age, you really can't blame the guy for being a bit concerned when he inserted his quarter, opened the lid and saw a small plastic box with a few wires poking out of it sitting on top of the papers."